Kentucky city giving away thousands of $25 gift cards to encourage residents to shop local
Published 6:13 am Thursday, February 25, 2021
The City of Frankfort has started selling gift cards redeemable at select local businesses. It will also be giving away 4,000 of those gift cards to residents starting next week.
Announced in a press release Tuesday, the “Shop Local Frankfort Gift Card” program allows residents to obtain gift cards through the app Yiftee at https://app.yiftee.com/gift-card/shop-local-frankfort.
Citizens can purchase gift cards for any amount. The cards stay valid for one year.
Information about the gift card giveaway will be posted on the City Hall Facebook page in coming days. The commission said at its first meeting in February that the 4,000 free cards would be loaded with $25 each.
The giveaway will cost the city $105,000, as Yiftee charges a 5% fee on each gift card.
The idea for such a program was first suggested by Commissioner Katrisha Waldridge last year. Neighboring Midway has implemented a similar program.
Waldridge said she first heard of the idea when participating in an event held by the International Town & Gown Association at Penn State University.
She described the program as beneficial both to residents and to local businesses affected by the uncertain economic landscape of the COVID-19 era.
“It’s basically killing two birds with one stone,” Waldridge said. “It’s helping our residents and our local businesses … . This gift card program is really saying, ‘every dollar is going back into the community, into local businesses.’”
The program is free for eligible businesses. To qualify a business must be within city limits, have a state and local business license, employ no more than 50 people and either not be a multi-state chain or be majority-owned by residents of Franklin County.
Blair Hecker, Frankfort’s community engagement project manager, said earlier this month that she began reaching out first to businesses affected by the COVID-19 pandemic — several of which were awarded grants from the city late last year.
“The gift card giveaway will get some of our residents into these local businesses,” Waldridge said. “Hopefully they’ll spend the $25 and even spend a little bit more to help our local businesses. So I’m super excited and I’m glad that the commission is moving it forward.”
The current city commission unanimously approved the program after discussion across multiple meetings. The City of Frankfort press release lauded the program.
“The City of Frankfort is proud to support the Shop Local Frankfort Gift Card program as another way to assist our small businesses, especially during the COVID-19 pandemic,” the release read. “By supporting local businesses, more money continues circulating through the Frankfort community, through a combination of profits paid to local business owners, wages paid to local workers, and goods and services procured locally for internal use or resale.”